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Come again? US electronic visa site's welcoming pop-up

September 24, 2008

Update, May 21 2009: The pop-up this post refers to no longer appears on the ESTA site.

Travel Weekly reports today that the rollout of ESTA, the US's Electronic Travel Authorisation system, may be put back if too few travellers know about it or understand it.

Here's a screengrab of what currently happens when you arrive on the ESTA website. Click the image to enlarge and read what is, by my estimation, between 100 and 150 words of disclaimer...

ESTA websitePublic understanding here we come?

To be fair, there's a helpful ESTA page on Visit USA's UK site.

But you'll still be faced with this when you (as traveller or travel agent) go to use the system.

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