Sample ad from BA's 'Terminal 5 is working' campaign. Your thoughts?
August 7, 2008
Here's one of the ads from British Airways' new 'Heathrow Terminal 5 is working' campaign (click to enlarge).
As Travolution has pointed out, it must be a nightmare to produce
The copy freely admits its 'daily' punctuality figure is based on 6am to 2pm - leave it any later and the ad wouldn't be out for the next day.
I'll keep this simple, though: what do you think? Reassured, or not?
Here's the official line from the BA press office.
Update: I found a post about the ads on design mag Creative Review's blog - so head over there for some other perspectives on how well the campaign works.
Nathan Midgley
Martin Couzins
