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Kids' failures at geography play into hands of travel agents

August 5, 2008

Having read this latest piece of research from Travelodge on the geographical skills of the UK's youngsters I was remided of a discussion I had recently with some travel agents.

We were talking about the USP for travel agents in the future and one of them half joked that a sound knowledge of geography would be more essential than ever as today's children have a poor understanding of countries, destinations etc.

Cue this research from Travelodge, which demonstrates how ignorant UK yoof is of UK destinations.

Martin Couzins, managing editor

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Comments (1)

What set of childhood memories is complete without a bracing holiday at a British seaside! I've been writing all about the joys of UK holidays for the Auto Europe blog recently (http://blog.auto-europe.co.uk) - they do seem to be enjoying a renaissance. Perhaps we'll all get more familiar with the beach resorts on our doorsteps...

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