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Poll: should all operators be working on SMS alerts for holidaymakers?

July 28, 2008

There were several major incidents abroad over the weekend, including bombs in Istanbul and India and forest fires on Rhodes.

Not all of these affected tourists, but they will fuel the debate over how operators communicate with holidaymakers who are caught up in, or are staying close to, incidents abroad.

The penetration of mobile devices makes SMS messaging an obvious solution (see our recent feature on new mobile services for travel companies) and technology providers like Travel Buddy are helping operators to send information direct to holidaymakers in resort.

With terrorism still high on the agenda and extreme weather events apparently on the rise, you can imagine SMS updates from operators becoming commonplace in the coming years. Is it something TW Blog readers want to see - and would you pay a premium for it?

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