Oil at $200 a barrel? Not a problem, says AirAsia boss
June 17, 2008
The International Herald Tribune has an AP story on AirAsia - the budget carrier's CEO Tony Fernandes believes it can stay profitable despite the skyrocketing price of oil.
We are comfortable even with oil at US$200 (a barrel). ... We will market ourselves out of this problem.
He also cites less competition as a 'silver lining' of the situation. Fernandes also says - and this is the bit Jaunted picked up on - that part of the airline's strategy would be to sell more in the air.
Hmm. So as the oil price forces base air fares up, and as the economy slows down, passengers will be buy more than they do now?
Is that how it works in a downturn?
Nathan Midgley, web producer
Nathan Midgley
Martin Couzins
