Apple pie-scented sheets, sir? Travelodge's latest sleep aid
June 20, 2008
It's been a while since Travelodge announced a wheeze to help guests get a good night's sleep, but the time off has been well spent: the budget chain is back, and it's packing aromatherapy sheets.
The press release lays it on thick: this is an 'a-room-atherapy' service featuring five 'ReminiScents' drawn from a 'Senses Census' of 5,000 Brits.
Three strikes. Back to the dugout.
These are the whiffs on offer:
- The Sea
- Freshly Cut Grass
- Baby powder
- Home-baked Apple Pie
- Chocolate
Sadly for Travolution ed Kevin May, airline fuel - which he recently told TW Blog is among his favourite smells - has been left out.
It's another sure-fire route to press coverage, particularly in the tabloids and city freesheets. But would it help you sleep?
Nathan Midgley, web producer
Nathan Midgley
Martin Couzins
Comments (1)
Airline fuel AND matches - the perfect combination. :-)
Posted by Kevin May | June 24, 2008 10:27 AM
Posted on June 24, 2008 10:27