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Apple pie-scented sheets, sir? Travelodge's latest sleep aid

June 20, 2008

It's been a while since Travelodge announced a wheeze to help guests get a good night's sleep, but the time off has been well spent: the budget chain is back, and it's packing aromatherapy sheets.

080620-travelodge-sheets.jpg

The press release lays it on thick: this is an 'a-room-atherapy' service featuring five 'ReminiScents' drawn from a 'Senses Census' of 5,000 Brits.

Three strikes. Back to the dugout.

These are the whiffs on offer:

  • The Sea
  • Freshly Cut Grass
  • Baby powder
  • Home-baked Apple Pie
  • Chocolate

Sadly for Travolution ed Kevin May, airline fuel - which he recently told TW Blog is among his favourite smells - has been left out.

It's another sure-fire route to press coverage, particularly in the tabloids and city freesheets. But would it help you sleep?

Nathan Midgley, web producer

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Comments (1)

Airline fuel AND matches - the perfect combination. :-)

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Travel Weekly

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