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Interactive floor ads coming to US airports

May 14, 2008

Budget Travel reports that many US airports are to install 'StepScape' interactive floor ads by Reactrix.

Jaunted "can totally imagine groups of people hovering over 'em, cluttering up already crowded concourses." But look at the doggy...

Placement will obviously be an issue, but frankly I'd rather spend my wait time playing pretend football than wandering around another shop full of perfume, giant Toblerones and Johnnie Walker gift boxes.

Nathan Midgley, web producer

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Nathan Midgley
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