Ibiza Rocks hotel offers partygoers 'gig insurance'
March 7, 2008
We report today that live music promoter Ibiza Rocks is to open a hotel in San Antonio, Ibiza.
It's a sensible brand extension - competition between event promoters is cutthroat in San Antonio, so having holidaymakers in its pocket will give Ibiza Rocks a big marketing advantage.
Hotel residents get guaranteed ticket availability and live music every night, and packages are being sold through bedswithease.com, Holiday Brokers and Broadway Travel.
Ibiza Rocks even offers gig cancellation cover as part of its travel insurance package.
The Travel Weekly me nods approvingly: this is clever targeting of what is essentially a traditional, uncool package holiday.
Meanwhile, the music-loving me reads 'brand extension' and 'gig cancellation insurance' and wonders what Joey Ramone would say.
Nathan Midgley, web producer
Nathan Midgley
