Let's hear it for travel agents
February 25, 2008
It is good to see a piece of Holiday Which? research which comes out on the side of travel agents - let's face it, this doesn't happen very often. It was particularly interesting to note that of the respondents to the Holiday Which? survey that used travel agents, 81% felt they’d received honest, trustworthy advice.
Trust is key for consumers and online players are still grappling with the issue. Agents are in a position of strength here because consumers still want face to face advice and transactions.
A search on 'trust' on the Travolution blog reveals some interesting discussion points around consumers' trust of online players.
Martin Couzins, online editor
Nathan Midgley
Martin Couzins
