Are commuter papers a cruise-free zone?
December 4, 2007
Brace yourselves: I've a not-all-that-wicked whisper that will be bad news for those who want to see young consumers in the cruise sector.
During a press trip to Picardy at the weekend I met the features editor of a certain free London newspaper - one which targets the affluent, young urban types many cruiselines would love to get on board - and asked him which destinations or sectors it is unlikely to touch in its travel coverage.
First on the list? I'm afraid it was cruise.
Perhaps cruise industry PRs should make this freesheet their challenge for 2008...
Nathan Midgley, web producer
Nathan Midgley
