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The Steve McClaren effect on travel

November 23, 2007

While the Football Association licks its wounds after England were knocked out of the Euro 2008 football championships by Croatia this week, parts of the travel industry will also be seeing red after Steve McClaren's men failed to deliver.

Success for England would have seen a surge in interest in travel to Austria and Switzerland, the 2008 hosts. As well as tour operators, accomodation suppliers and airlines the likes of Eurostar would have taken the opportunity to showcase their services into mainland Europe.

Alas, it is not to be - and according to today's Guardian, the travel industry is not alone in losing out. It predicts the retail industry stands to lose in excess of £1bn in Euro 2008-related sales.
Martin Couzins, online editor

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