Offsetting should be part of the booking process
August 29, 2007
In Travel Weekly August 24 our aviation reporter Ian Taylor penned an interesting analysis of public attitudes to the environment in light of a survey by Defra.
The survey of 3,600 adults found that people are prepared to pay to mitigate the environmental impact of flying, much as they are prepared to pay more for environmentally friendly products.
The challenge for the trade is to put offset options in front of consumers when they purchase the holiday. That way they can fly without guilt.
Isn't that called a win win situation? Do readers think they would offset their emissions if it was made part of the booking process?
Martin Couzins, online editor
Nathan Midgley
Martin Couzins
