Monarch targets clubbers with online game
June 29, 2007
With Glastonbury out of the way we're fast approaching party season, and flyMonarch.com emails to tell us about a game it has produced to promote its five-times-weekly service to Ibiza.
DJ-themed online thingy 'Mix and Match' is part of an ongoing link with clubbing brand Hed Kandi, purveyor of those benign mix CDs with cartoon honeyz on the front. (Monarch also unveiled a Kandi-liveried aircraft back in April.)
As for the game, TW Blog was disappointed to find that there is no actual mixing involved, only matching. The turntables simply spin round and dole out 'win' or 'lose' at random. Huff.
Hopefully the prizes (merchandise, club tickets, flights, one trip to closing party weeked in September) are good enough to inspire clubbers to pass this on and justify the press release's 'viral' claims.
NB - In the words of the press release this is Monarch 'targeting a youth audience for the first time', which is interesting given the forthcoming shakeup of the Monarch Group's brands.
Nathan Midgley, web producer
Nathan Midgley
