Brian Hordon on the opportunities ahead for agents
April 26, 2007
More awesome stats from the wonderful world of travel & tourism were published this week. Two really caught my imagination.
First, that 40.6% is the predicted increase in what the British will spend on tourism in the next five years. Second, that £27 billion is the amount spent on overseas holidays in 2004.
Just taking a few minutes to step aside, clear my mind, and review what these stats actually mean is quite simply mind boggling! My immediate question is, "Who will handle all this business, and how?"
Everyone says "the computer, the internet etc." But the really professional travel agent who reacts to these stats NOW, with training, possible niche product focus and other special opportunities can well achieve success beyond their wildest dreams.
Is everyone ready for this opportunity? Is anyone ready for this opportunity? I wonder.
Brian Hordon, Director of Training Development, Silversea Cruises (UK)Ltd.
Nathan Midgley
Martin Couzins
Comments (1)
I agree that one of the ways for a small travel business to capitalise on this huge but very competitive market is niche product focus, become know as an expert in your own specific field. Although price is often a major consideration there is more possibility of profit in a niche market, if you can provide the customer with something a bit different or special.
Posted by Karen Bryan | April 28, 2007 8:58 PM
Posted on April 28, 2007 20:58