Travel Weekly Blog

I was delighted to see the creation of the Travel Weekly Cruise Club. Great timing for a special initiative which sits alongside the increasing profile of PSARA. This development offers more agents the opportunity to make an impact within the rapidly expanding cruise market.

Thanks to a number of factors - increasing numbers of ships across all market levels, global destination opportunities, pricing which offers real value for regular cruise travellers as well as the all-important new-to-cruising customers, online support at all levels - there has probably never been a better time for agents to make a firm committment to this exciting and profitable product.

For many years during presentations at Seatrade global events, I used to say that "cruising offers a true cradle to grave holiday opportunity." Now there really is a new cruising experience for all travellers, and with the remarkable growth of the older customer, the safety and security alongside the total travel experience delivered by a cruise really does contribute towards outstanding sales opportunities for the creative travel agent.

After so many years of growth it probably sounds silly ask whether this is a new beginning for the world of cruising. But with the Travel Weekly Cruise Club (a first as far as I can remember), a revitalised PSARA, superb online support and increased field sales activity by many lines, I personally believe the "new" cruise era has just begun. Be there!

Brian Hordon, Director of Training Development, Silversea Cruises (UK)Ltd.