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Brian Hordon on the importance of industry awards

April 18, 2007

Industry awards - Silversea won a Travel Weekly Globe Award for best luxury cruise company in 2007Having had the privilege to be educated within the Travel & Tourism industry by some of the truly great motivators of their time, it occurred to me that none of them implanted in my mind the enormous satisfaction that sits alongside winning an award for excellence.

Make no mistake, the world loves winners, and that feeling of pride when you are recognised for delivery of excellence, alongside the admiration displayed by colleagues, is a unique emotion.

I wonder just how many travel agents simply adopt the attitude "I won't win so I won't bother to enter"; most definitely NOT the attitude. You simply do not know the minds of the judges.

So, if you have any thoughts that you, your colleagues, your office MAY just get into the winners' frame, then get that award presentation in NOW. The feeling of pride when you do win cannot be described, but it will stay with you for the rest of your life (and it looks good on your C.V. too!).

I am sure that there are many other award winners who share these thoughts on this very emotive subject.

Editor's note: Travel Weekly is currently accepting entries for its Agent Excellence Awards.

Brian Hordon, Director of Training Development, Silversea Cruises (UK)Ltd.

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