Cheer up!
January 22, 2007
If you’re feeling depressed today, worry not, you’re in good company.
January 22 is the most depressing day of the year, according to one headline-grabbing psychologist who, among other things cites fading memories of holidays as one reason for this being a particularly gloomy start to the working week.
If you’re a travel agent or tour operator, however, there should be a little spring in your step and a glint in your eye that says, today’s the day to sell holidays, to give people something to look forward to.
And with a cold snap with us and no World Cup this year to ride a coach and horses through all your plans to generate forward bookings, operators are heralding the return of the busy early year booking period.
I’m not usually one to take much notice of the kind of psycho babble that prompted this blog but maybe there is something in it. A relative of mine was saying just last night how all she could think about at the moment was where she was going to go on holiday this year.
So while everyone else is moping around, suffering from the effects of SAD (Seasonal Affective Disorder), it is the travel trade’s job to find the motivation, the positive outlook on life to sell them their dream holiday.
Good luck, and hopefully by the time the year’s happiest day come along (June 23) you’ll have sold enough holidays to enjoy yourselves.
Lee Hayhurst, acting news editor [note new title for Lee - Ed]
Nathan Midgley
Martin Couzins
Comments (1)
So today is supposed to be the most depressing day of the year then? That is SAD for those that agree but as they say, every cloud has a silver lining! I think I must have been the travel agent under the cloud with a gold lining today-not very depressing for me-although working from 9 till 7 non stop isn't really my idea of a fun day (I'm really not that SAD!) but boy did we take some good bookings today.
Perhaps everyone is reading "Ed's" blog and in need of being cheered up-all I can say then, Ed, is keep up the good work-I'm sure I read somewhere that January is the most depressing month of the year followed closely by February and I'm also sure I read that the only way to shake off these early year blues is to pop down to Tickets Travel in Bexley and book your holiday-better let everyone know Ed-its your duty now to spread the news!
Posted by Diane Coleman | January 22, 2007 10:50 PM
Posted on January 22, 2007 22:50