« The world is your sofa | Main | Recruitment issues - living internet - fashion »

Star quality?

November 13, 2006

Can you trust those five-star reviews?There are a number of things you can say about the Sunday Times's expose of hospitality industry review websites, which revealed that proprietors are able, and in some cases willing, to ramp their own product on Tripadvisor, eGullet, Fodors.com and so on.

You could observe, first of all, that this is rather obvious; that it applies to all rate/review sites, not just hospitality verticals; and that proprietors who inflate their establishment's ratings will very soon have their bubble burst by disappointed consumers.

Perhaps the most astute observation, though, came from Kevin at Travolution, who points out that the ST has been focusing heavily on its own travel site, complete with lastminute-powered booking service. Observers will also note that Times Online will shortly be encouraging users to add their own content about travel experiences.

Kevin has more on the story, including a comment from the Sunday Times, at the Travolution Blog.

Nathan Midgley, travelweekly.co.uk

Bookmark and Share

TrackBack

TrackBack URL for this entry:
http://www.travelweekly.co.uk/cgi-bin/mt/mt-tb.cgi/693

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

About us

Nathan Midgley
Web editor
Travel Weekly

Martin Couzins
Managing editor
Travel Weekly

A TW Group blog

Other TWgroup blogs

More from TW Blog

Twitter updates

Currently looking at...

Travel Weekly's photos

www.flickr.com
This is a Flickr badge showing public photos from Travel Weekly Gallery. Make your own badge here.

Archives