Fred Olsen Cruise Lines is to bring on board a new sales and marketing director as part of a top-level management shake-up.
The major internal restructure sees a product and customer service division being created while Neil Herbert continues to head the sales department.
The new sales and marketing director will assume overall responsibility for the sales, marketing and public relations functions.
An announcement will follow in due course, the line said.
Senior commercial planning manager Clare Ward is promoted to product and customer services director, heading the newly-created division which is responsible for itinerary and experience development; operational planning; tours; air and land services; port operations; reservations; administration and customer relations.
Former sales systems manager Jeremy Hatton is also promoted to the role of head of customer services, reporting to Ward.
Managing director Mike Rodwell said: “The intention of these important changes within the Fred Olsen Cruise Lines’ senior management team is to continue to put the customer at the heart of everything that we do, and to provide guests with an even better, more co-ordinated and more consistent level of service, from the very start of the booking process, through to the onboard experience and post-cruise.
“With our strong reputation for being ‘closer’ to our guests, we need to do all that we can to provide the best itineraries and customer experiences possible.
“We believe that the creation of this dedicated new product and customer services division will help to shape the future development of our company and will ensure that our guests continue to be our utmost priority.”
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