The Global Travel Group has created a dedicated lesbian, gay, bisexual and transgender (LGBT) toolkit agents.
The free toolkit is hosted on the consortium’s ‘Horizon’ intranet
It provides agents with an overview of the key issues affecting this fast-growing market, helping them to better understand the needs of their LGBT customers and tailor their offerings and marketing accordingly.
Global Travel Group managing director Andy Stark said: “Our members want to provide exceptional service that helps customers get the best out of their holidays.
“Given the differing cultural as well as legal attitudes to LGBT communities around the world, we feel it’s important that our members have the background information to understand LGBT travellers’ concerns and ensure they can give the right advice when it comes to holiday planning.
‘We therefore hope that our new specialist toolkit will help to further demystify this lucrative market and, in doing so, better enable and empower agents to tailor trips to their clients’ specific needs.”
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