Fred Olsen revamps travel agent website

Fred Olsen revamps travel agent website

Fred Olsen Cruise Lines has revamped its Travel Agent Centre website as part of a review of communications channels with the trade.

A key feature of the trade website is an online training section, which has been created in partnership with Online Travel Training and includes five modules.

The training requires agents to read through a range of information and facts on the line, watch videos and then complete a set of multiple-choice questions.

Those attaining a pass rate of 90% will receive official certification for completing the ‘Fred Difference’ training.

The format of weekly ‘Focus Update’ emails for agents has also been improved.

The refreshed trade website will feature newly-released deals, campaign offers and news stories on a live rolling feed. This will allow trade partners to access information as soon as it is announced, without having to wait for the weekly updates.

Agents are being encouraged to provide feedback on the changes by completing an online form by November 15 to win one of four £25 shopping vouchers.

The voucher prize will be doubled to £50 for any suggestions that are implemented.

Head of sales Neil Herbert said: “These important changes showcase Fred Olsen Cruise Lines’ commitment to providing its travel agent partners with the best digital tools possible to be able to understand, promote and sell a Fred Olsen cruise effectively, and to bring the benefits back to their business.

“Our trade partners are hugely important to our success. We know that agents will be receiving a huge amount of information from cruise and travel providers regularly, so it is important that, amongst all this ‘noise’, we make sure that the updates coming from Fred Olsen are accessible, prominent and resonate in the right way, with the right audience.”


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