Which? reveals best and worst hotel chains

Which? reveals best and worst hotel chains

Consumer magazine Which? says “you can get a good night’s sleep for a reasonable cost” after sharing the results of its hotel chains survey.

Premier Inn topped the annual poll with a customer score of 83% while Britannia came bottom of the table for the fourth year running with an average rating of 44%.

Hotel chains with more than 31 branches were rated by more than 5,000 guests based on bed comfort, toiletries, cleanliness and value for money.

Hampton by Hilton was second place with a 76% score and Novotel was third with 75% satisfaction.

Richard Headland, Editor of Which?, said: “Our survey found that you can get a good night’s sleep at a top scoring chain for a reasonable cost and shows that when it comes to UK hotels, you don’t necessarily get higher standards for higher prices.”


Large hotel chainCustomer Score
Premier Inn83%
Hampton by Hilton76%
Hilton Hotels72%
DoubleTree by Hilton71%
Best Western70%
Holiday Inn Express69%
Radisson Blu69%
Crowne Plaza68%
Jurys Inn67%
Holiday Inn Express66%
Ibis Styles66%
Park Inn by Radisson66%
Ibis Budget65%
Old English Inns65%
Days Inn/Hotel63%

In the small and medium hotel chains category, Warner Leisure Hotels, Abode Hotel and Apex Hotel all shared top spot with a customer score of 74%.

Hotel du Vin was in last place with a 62% customer score.

Small/medium sized hotelCustomer score
Abode Hotel 74%
Apex Hotel74%
Warner Leisure74%
Q Hotel71%
Fuller’s Hotel68%
Hastings Hotel68%
Young’s Hotel63%
Hotel du Vin62%


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