Which? reveals best and worst hotel chains

Which? reveals best and worst hotel chains

Consumer magazine Which? says “you can get a good night’s sleep for a reasonable cost” after sharing the results of its hotel chains survey.

Premier Inn topped the annual poll with a customer score of 83% while Britannia came bottom of the table for the fourth year running with an average rating of 44%.

Hotel chains with more than 31 branches were rated by more than 5,000 guests based on bed comfort, toiletries, cleanliness and value for money.

Hampton by Hilton was second place with a 76% score and Novotel was third with 75% satisfaction.

Richard Headland, Editor of Which?, said: “Our survey found that you can get a good night’s sleep at a top scoring chain for a reasonable cost and shows that when it comes to UK hotels, you don’t necessarily get higher standards for higher prices.”


Large hotel chain Customer Score
Premier Inn 83%
Hampton by Hilton 76%
Novotel 75%
Hilton Hotels 72%
DoubleTree by Hilton 71%
Best Western 70%
Marriott 70%
Holiday Inn Express 69%
Radisson Blu 69%
Crowne Plaza 68%
Jurys Inn 67%
Holiday Inn Express 66%
Ibis 66%
Ibis Styles 66%
Park Inn by Radisson 66%
Ibis Budget 65%
Old English Inns 65%
Travelodge 65%
Days Inn/Hotel 63%
MacDonald 63%
Mercure 63%
Copthorne 60%
Ramada 55%
Britannia 44%

In the small and medium hotel chains category, Warner Leisure Hotels, Abode Hotel and Apex Hotel all shared top spot with a customer score of 74%.

Hotel du Vin was in last place with a 62% customer score.

Small/medium sized hotel Customer score
Abode Hotel 74%
Apex Hotel 74%
Warner Leisure 74%
Malmaison 72%
Q Hotel 71%
Fuller’s Hotel 68%
Hastings Hotel 68%
Young’s Hotel 63%
Hotel du Vin 62%


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