British Airways is offering a 10% discount on all fares across its global network of almost 200 destinations to armed forces personnel and their families.
The move coincides with BA becoming the first airline to pledge support for the military community and their families by signing up to the UK Armed Forces Covenant.
The discount is available to all serving armed forces, reservists, spouses of serving personnel, forces veterans, MoD civil servants, war widowers and cadet forces aged more than 16 and can be booked through a secure, dedicated website.
The Armed Forces Covenant gives companies an opportunity to show their support for military personnel in recognition of their service to the country.
The airline’s chairman and chief executive, Alex Cruz, said: “This discount recognises the great service given by the men and women of the armed forces; we hope that it will make their well-earned holiday time with their families easier and cheaper.
“We have strong links with the armed forces and our workforce includes many veterans and serving reservists.
“By signing the Armed Forces Covenant we are demonstrating our respect for the hard work and dedication of our Servicemen and women, veterans and their families. We’re proud to show our support.”
Air Vice-Marshal Chris Elliot, chief of staff personnel and air secretary, said: “I am delighted to have signed the Armed Forces Covenant with British Airways as it is an important step in further developing the strong relationship between ourselves in supporting our armed forces community.
“This is a very positive commitment which I know will be appreciated by our people who will benefit from that support.”
Former RAF pilot and serving reservist, BA senior first officer Dheeraj Bhasin said: “This is a great move by the airline and something that I know will be appreciated by the military community.
“Quality time with your friends and family is so valuable, especially when you’re home from a posting, so anything to improve that experience will be welcome.
“I`m very pleased my company has taken this step to show its support.”
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