Fort Lauderdale in Florida is being added to British Airways’ transatlantic network from next summer.
The destination will be served up to four days a week during the summer peak from Gatwick from July 6, 2017, using a Boeing 777-200.
The move will pitch BA head to head with low-cost long-haul carrier Norwegian on the route.
Return fares lead in at £378 in World Traveller, £895 in World Traveller Plus and £1699 in Club World.
BA head of commercial for Gatwick, Colm Lacy, said: “British Airways will now serve four Florida gateways, offering more seats from London to the sunshine state than any other carrier.
“It’s a city that boasts beautiful beaches, Venice-like waterways, an international yachting scene and world-class restaurants, and is also within easy reach of Miami, so customers can visit both destinations as part of a trip to the sunshine state.
“More than 2.8 million international visitors head to Fort Lauderdale every year and we are confident this route will be a big hit with British tourists, especially with each way fares from £189 per person which includes a generous complimentary baggage allowance and free food, drink and entertainment.”