Travel Weekly's Joanna Booth wins inaugural Aito travel trade writer award

Travel Weekly's Joanna Booth wins inaugural Aito travel trade writer award

Travel Weekly features editor Joanna Booth has become the first winner of a new travel trade writer of the year award from the Association of Independent Tour Operators.

She took the prize for a piece in Travel Weekly’s quarterly Aspire luxury travel magazine named ‘Big Beasts’.

One judge said it was a “simple article, well told… with all the elements necessary to inform the reader of the total experience, very concisely written.”

Another judge remarked how it was “a crystal-clear explanation of safari options in Botswana – essential information, but not often delivered in this way. Great descriptions, too, such as "hippos…resembling slow-moving pebbles in the river.”

Booth took home a cash prize of £250 provided by Aito member Classic Collection.

Travel Weekly contributor Meera Dattani came third in the travel trade writer category for a feature on Sri Lanka - ‘A New Dawn’.

One judge said: “Crikey! There can be nothing left about Sri Lanka that I do not know. An excellent trade article which clearly matches the editor’s brief.”

In second place was Josephine Price for a well-written piece in Abta Magazine about the unknown side of Israel.

The new award was created by Aito to recognise the technical writing abilities of travel trade writers – and also the understanding required of complex travel industry issues.

Aito chairman Derek Moore said: “Huge congratulations to all of the entrants for such a high standard this year. The new categories proved to be extremely popular, particularly the travel trade award.

"I’d like to thank the writers of so many carefully-crafted articles, about so many fascinating destinations, for their brilliant demonstration of how vividly words can bring a place to life and drive demand to visit a destination, despite disasters and tragedies.”

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