Karl Lagerfeld to launch hotel brand

Karl Lagerfeld to launch hotel brand

Fashion designer Karl Lagerfeld has announced plans to launch a new hotel brand.

The 83-year-old designer’s first six star hotel is being built in Macau to open next year. It is likely to be the first in a series of hotels under the brand Karl Lagerfeld Hotels & Resorts, with other locations currently being looked at.

The new brand has been set up following an exclusive, long-term license agreement between the Karl Lagerfeld Group and Brandmark Collective BV.

A statement from the group pledged that each property would reflect the Chanel designer’s “renowned, cutting-edge approach to style and signature touch that surpasses the boundaries of fashion alone”.

Pier Paolo Righi, chief executive and president of Karl Lagerfeld, said: “Expanding our brand into the hospitality sector reflects our greater vision to broaden Karl Lagerfeld’s comprehensive lifestyle experience.

“Developing the Karl Lagerfeld six-star hotel in Macau, which is scheduled to open in 2017, has been an exciting process for our whole team, and we look forward to further expanding in this field.”

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