Travolution Summit preview: Delve deeper into the world of digital

Travolution Summit preview: Delve deeper into the world of digital

The 2016 Travolution Summit will mark the 10th anniversary since Travel Weekly launched the brand dedicated to the online digital travel sector.

Tickets on sale now at travolutionsummit.com

The day-long event will include presentations, keynote speeches and panel debates featuring some of the leading experts in their fields from the travel industry and beyond.

Delegates are assured a day packed with vital insight into key areas of business including content and personalised marketing, internationalisation and the sharing economy.

The agenda culminates with a Digital Travel Masters session led by Travolution founder Simon Ferguson, now Travelport’s managing director for northern Europe. He will reflect on developments in online travel and technology over the past 10 years, before inviting senior figures on stage, including ebookers founder Dinesh Dhamija and former Cheapflights chief executive David Soskin, to discuss their experiences.

Other highlights include:


• Marketing masterclasses sponsored by FeefoNishma Robb, customer marketing lead for Google, YouTube and DoubleClick, will explain how the future of the travel industry is closely connected to the entertainment industry and why producing quality content to inspire and delight has never been more vital.
• Dan Best, managing director, global clients, of News UK-owned Unruly, will explain how creating great video content is just the start of the process to get in front of as many eyeballs as possible and achieve that marketing nirvana of making your campaign ‘go viral’.
• Digital deep dive sponsored by Distribusion
• Tracey Follows, chief strategy and innovation officer at The Future Laboratory, will offer her insights from two decades of experience as a strategist and marketer working with the like of T-Mobile, BT, O2, easyJet and John Lewis.
• Sharon Cooper, chief digital officer at BMJ, an expert in digital transformation, will explain how companies can successfully move from legacy technology to the latest cloud-based systems and implement a modern agile approach to doing business.

Workshops


There will be two workshop slots during the day, with delegates able to choose one of two options at each. This year’s workshops are provided by the following four Summit partners:

When technology takes over, what jobs are left?
This session, chaired by Tigerbay managing director Carl Morgan, will discuss how technology affects resource requirements within traditional travel businesses and how automation will drive the career choices of future generations.

Go global faster
Kevin Ashbridge, account director at SDL, will demonstrate how technology can replace many slow, human-centric processes, speeding time to market and reducing costs, allowing firms to not just go global faster, but instantly.

How to boost conversion rates
This workshop will delve into the science of how machine learning, computational power and artificial intelligence-enabled conversion rate optimisation automation can achieve significant results at low cost.

Digital marketing masterclass
With content set to play an increasingly important role for firms’ efforts to achieve online presence, experts at Melt Content will provide delegates with best practice insight and practical tips they can take away and implement in their businesses immediately.

Tickets on sale now at travolutionsummit.com

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