What’s clear from reading the results of the latest TNS research for Travel Weekly is that traditional travel agents are still very much in the game.
If people are researching online or using you as a source of information about their next holiday, there’s almost always an opportunity for you to grab that business.
Whether or not you do is likely to depend on a range of factors, many of which will be outside of your control. Who truly knows how customers think?
But one tried and tested way to give yourself the best chance possible of persuading anyone to book with you is to leave them in no doubt about your knowledge, expertise and professionalism.
It’s firms such as Wyntersun Holidays, which we feature in this week’s Top Five stories, that epitomise this among our readers, as they look to pioneer in a niche in which they believe they excel.
One of its bosses, Steven Wynter, tells us he’s honoured to have made it on to the pages of Travel Weekly which, I’m delighted to hear, he has read religiously since he started in travel in 1997.
Well, it’s an absolute pleasure because there’s nothing we like more than showcasing travel companies who are out there making things happen, and not just letting the world pass them by.
This is precisely what we’re looking for in our annual Globe Travel Awards – the trade’s most iconic and sought-after industry accolade.
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