Advantage Travel Partnership mailshot results in £80k booking

Advantage Travel Partnership mailshot results in £80k booking

Solent World Travel made its highest ever booking last week as a direct result of an Advantage Travel Partnership door drop mailing sent on behalf of members.

The agency’s senior travel consultant Lynn Martin took the booking worth almost £80,000 for a six-month trip covering destinations such as Singapore, Bangkok, Sydney, Hawaii and Miami.

The customers were part of a targeted door drop mailing distributed in January.

The mailings are run twice a year and the team at Advantage work closely with the members to target the most profitable and responsive postal sectors.

The consortium claims that agency branches attract an average of eight new customers spending a combined £17,000 and also attracting up to 20 existing customers spending a combined £50,000 as a result.

It is the biggest booking ever made by Solent World Travel in Lee on Solent and one of the largest leisure bookings achieved by Advantage.

Martin worked on the booking for six months after other travel companies refused to accept it due to the complexity.

She said: “I am delighted to have in place the full itinerary for this booking; it’s a once-in-a-lifetime booking. It was really enjoyable putting the booking together and building a relationship with these clients and I’m looking forward to hearing about their adventure.”

Advantage managing director, Julia Lo Bue-Said, said: “We are extremely proud of Lynn and the team of Solent World Travel. Their diligence and patience provided their customers with outstanding customer service, resulting in a whirlwind booking for the team.

“This cements my belief initiatives like the door drop programme are crucial in supporting our members in their local areas. I look forward to hearing future successes from members involved in the programme.”

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