All-inclusive interest spiked after Brexit vote, says First Choice

All-inclusive interest spiked after Brexit vote, says First Choice

First Choice saw more than 10,000 additional web searches for all inclusive holidays in the week following the Brexit vote against the previous seven days.

The data emerged as the all inclusive operator revealed the results of consumer research showing that almost 60% of people us feel in need of a break and political respite after the referendum decision to leave the European Union at the end of June.

First Choice is predicting an increase in popularity for all inclusive breaks as consumers look to take control of their holiday spending.

The poll of 1,416 people found that more than 40% will be avoiding news from home when on holiday this summer to have a complete break.

In addition, work emails (34.5%), social media (33.6%) and newspapers (27%) came out as the top things people want to switch off from when on holiday this summer.

The most popular all inclusive destinations this summer are Balearics (Majorca, Ibiza and Menorca), Cyprus, Rhodes and Cancun.

First Choice product director Mike Hall said: “Despite the political upheaval, holidaymakers are not being put off booking their holidays.

“More than ever before they want to flee the UK, spend time with their families and switch off.

“All inclusive holidays are increasing in popularity as customers want peace of mind and control over their holiday budget, so they don’t have to worry about what they’re spending while away.”


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