New Dubai theme parks to sell through trade

New Dubai theme parks to sell through trade

Commissionable tickets are set to go on sale a new multi-attraction theme park in Dubai which opens in October.

Barrhead Travel, Gold Medal, Travel 2 and Thomas Cook are among a list of partners that have signed joint marketing deals with Dubai Parks and Resorts to package and promote tickets.

The site covers four theme parks – Legoland and Legoland Water Park; Motiongate Dubai, and Bollywood Parks – which will be connected by Riverland Dubai, – a shopping, dining and entertainment walkway. and Attraction World will also sell tickets, which again will boost the earning potential for agents selling holidays to Dubai and Abu Dhabi.

Agent training will be introduced and co-ordinated through online rewards and incentives company My Booking Rewards.

Agent incentives, guides to the park, window and in-store displays and promotions, e-shots are currently being created and due to be with agents over the coming months.

Ian Scott, group managing director of AMG Representation, responsible for DPR’S travel trade marketing and sales activity in the UK, said: “Now that the deals with our travel trade partners have been agreed, we’ll be accelerating activity to generate a real buzz about the parks and provide agents with the confidence they need to sell this exciting new multi-attraction destination.

“The parks open in October, so we will be pre-selling tickets for arrivals from November 1 onwards, the ideal ticket being the multi-park option, which can be purchased for a single day or longer.”


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