Inbound market sees post Brexit boom

Inbound market sees post Brexit boom

A post-Brexit vote boom in inbound tourist numbers is expected with destinations such as the Lake District, Cambridge, York and Edinburgh being the early beneficiaries.

Early figures from 260-strong independent hotel group Best Western Great Britain show that bookings from the US and China in particular rocketed in the week after the referendum.

One hotel in Edinburgh reported a ten-fold increase in bookings from the US and Chinese bookings up nearly 50% compared with the same week last year.

Hotels in York saw a spike in international bookings with one hotel recording a 236% increase from the US.

Chinese bookings to Cambridge rose by 6% and in the Lake District a 10% increase in international bookings was recorded at one property.

Rob Payne, chief executive of Best Western Great Britain said: “We know it is early days but we are seeing a double bounce to business as a result of Brexit.

“We’ve seen an increase in international bookings to some of our hotels in great British locations and we’re exploring this further to see how widespread these numbers are.

“Interestingly, we are also seeing an increase in enquiries from hotel owners wanting to join the Best Western brand since the referendum.”

The company has recruited additional staff to its head office in York to help with the demand and interest in membership enquiries.

In the month before the referendum Best Western recorded a 30% increase in membership enquiries, its highest level in recent years, and a trend that has continued since the vote.

Payne added: “Owners and managers are telling us that they are worried about what the impact of Brexit will mean longer term which makes our membership model, global reach and economies of scale reassuring and attractive in these uncertain times.”

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