Affordable Car Hire has clinched a three-year ‘approved partnership’ agreement with STA Travel.
The independent car rental broker will work with the student travel firm’s 50 branches in the UK to help drive car hire revenues through its growing student and young adult customer base.
Affordable will run in-house car hire training for STA Travel agency staff alongside weekly webinars, and produce guides to car hire.
Other marketing support will include a dedicated newsletter and e-shots to the customer base.
STA Travel global land product director, Zoe Tasker, said: “Car hire continues to grow in importance within our overall product mix, both online and across our 240 retail stores worldwide.
“Training and support for our agents is key to the growth of our ancillary products and Affordable provide an extensive range of competitively priced car hire, flexibility and dedicated staff that will help us to continue to grow.”
Angela Day, chief executive of Affordable Car Hire, said the deal had been secured following a comprehensive review by STA Travel of its car hire arrangements.
“The company has been providing worldly adventures and affordable flights to students and other young people for more than 35 years and we are looking forward to supporting them by working with our international car rental supplier network to provide a range of solutions and products that fit their customer profile,” she said.
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