Spear Travels acquires Broads Travel Group

Spear Travels acquires Broads Travel Group

Expanding independent chain Spear Travels has completed the acquisition of West Midlands-based Broads Travel Group.

The deal includes branches in Lichfield and Sutton Coldfield and takes the number of Spear Travels Group outlets to 13.

All staff have been retained and the business will continue to trade as Broads Travel in its current locations.

In addition, Broads Business Travel and the fast-growing Broads Cruise Division will remain, with plans for future growth in their local catchment areas.

Speaking on the acquisition, which was completed on June 1, Spear Travels managing director Peter Cookson said: “We have a growth strategy to open branches in affluent market towns across the UK.

“We have an award-winning reputation for providing outstanding service to our customers and, like Broads Travel, we are a fiercely independent business which means we can offer a wider choice of holiday companies and travel options than our competitors.

“The Broads Travel Group’s approach to business is the same as our own – putting the customer first and ensuring that they travel safe in the knowledge that all their travel arrangements are in safe, experienced hands and therefore the acquisition makes perfect business sense for our group.”

He added: “We are focused on growing both our retail network and our home based Associates division and we are delighted to welcome the team at The Broads Travel Group Travel and its customers on board.”


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