British Airways has dismissed as “complete speculation” media reports that it plans to join budget rivals and start charging for in-flight meals.
The airline was reported to be considering ending its long-held policy of free food and drinks on short haul flights.
New chief executive Alex Cruz, promoted from Spanish low-cost carrier Vueling within the International Airlines Group stable, is looking at the option as a way of enabling cheaper headline fares, the reports suggest.
The Independent said the meal changes could include bringing in Waitrose as a supplier of high-quality snacks.
Cruz took over at BA last month, having founded Spanish low-cost carrier Clickair in 2006, which later merged with Vueling.
BA said the reports were "complete speculation".
A spokesman told the BBC: "We are constantly reviewing every element of the experience our customers receive, including the in-flight catering, to ensure we're delivering what they want.
"Everything we do is with our customers in mind and we will make changes that reflect their feedback."
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