Hays Travel staff made £40,000 worth of Celebrity Cruises bookings following training sessions with the line.
Celebrity Cruises hosted workshops for staff in Sunderland and Bournemouth and in the following two weeks agents had made thousands of pounds worth of bookings.
Ashleigh Timms of Hays Travel in Newton Aycliffe made a booking within 24 hours of training, followed by Adam Marsh, an apprentice at the Swanage branch, who made a booking just days after the training.
Kim Sellman, another trainee, who works at the Lymington branch, made a £9,000 suite-class booking.
Within three days of the training, Hays staff had booked £20,000 worth of Celebrity Cruises.
Katie Woods-Ruddick, Hays Travel’s head of HR and training, said: “At Hays we understand the importance of learning and development and that is why we were happy to support such a fantastic training event that Celebrity put together for us.
"The return on investment from this event has been excellent so far and I am confident that there will be more to come. The staff who attended have shown great enthusiasm to put their knowledge into practice and we are delighted they have seen such instant success - a massive well done to all involved.”
Sarah Harraghy, Celebrity Cruises’ commercial sales director, said: "Investing time in training with our trade partners is extremely important. We have a range of training tools available, including our award winning Cruising for Excellence e-learning programme.
“We are constantly thinking of new and innovative ideas to keep agents engaged, and our experiential training days are really working for us. The immediate conversion of sales that we are seeing from Hays Travel are a real testament to this.”
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