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Airlines are being offered cash incentives by the Israel Ministry of Tourism to encourage new routes to Tel Aviv.
New flights introduced to Israel’s main gateway of Ben Gurion international airport in the winter will see the tourism ministry issue between €100,000 and €200,000 towards marketing spend.
Year-round flights will earn an allocation between €150,000 and €300,000 per airport.
The directive will be applied from November 1 to October 31, 2017 as part of a scheme worth up to €3 million for each new route.
Tourism ministry director general, Amir Halevi, said: “The ministry views cooperation with the international tourism industry as invaluable, and the tourism trade professionals are our strategic partners in advancing the efforts to increase incoming tourism to Israel.
“We are interested in encouraging new flight operators to open routes into Israel and assist with promoting these routes within their markets.”
Airlines will need to submit a proposal submission form by July 30 to be considered for the scheme.