More than 250 members of the Travel Network Group are expected to have completed a marketing training programme by the end of the year.
The ‘Engage, Energise and Evolve’ initiative includes seminars, consultation calls and visits together with weekly webinars covering key marketing strategies.
Topics addressed at the seminars include social media, database segmentation, online marketing and customer profiling, which looks at how members can attract new customers as well as put together a proactive plan to retain current clients.
Over 120 members have completed the education seminars run by group marketing director, Si Prentice, in Woking, Manchester and Belfast over the last two months, with more scheduled for the rest of the year.
The TNG marketing team has also visited more than 25 member businesses across the country to conduct marketing consultations to help them grow their businesses.
Prentice said: “The ‘Engage, Energise and Evolve’ programme is all about helping members get more value out of their marketing efforts than ever before.
“One member has put all their new learning into practice and has seen a 200% growth on sales versus the same period last year. Others are also reporting a significant rise in sales due to deploying the new marketing techniques they’ve learned at the seminars.”
He added: “This is another initiative that fully supports the group’s growth strategy, which is all about helping members get the most of their businesses, and by attending the seminars members also get a great sense check of how they are performing as a business.”
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