More than 300 members of the Travel Network Group have been mailed a new consumer-facing magazine – Explorer – targeting the cruise and touring sectors.
The magazine is personalised to each member and electronic versions are also made available.
The publication magazine covers holidays ranging from cruising in Norway, Portugal and the Mediterranean to escorted tours to India, Australia, Costa Rica, Patagonia and the US, giving customers an in-depth knowledge of the destinations.
While the magazine includes lead-in prices, it has been produced with the aim of having a longer shelf life and is intended to be used by agents as an educational tool.
Group marketing director, Si Prentice, said: “We have created this magazine to appeal to customers who want more information on the destinations they are looking to visit.
“Explorer will help our members create the perfect adventure for their customers, with excursions galore included in each offer.
“It is one of five magazines we now offer members and we are planning to add a further edition – Select Magazine – which will be aimed at the luxury end of the market, working with partners such as Kuoni, Silversea and Gold Medal’s Pure Luxury.”
Prentice added: “Our marketing strategy is all about helping members better engage with their local markets, and our portfolio of magazines is achieving that.
“Members tell us that their customers see them as a valuable source of information when they are looking at where to travel to next.”
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