Wyndham Hotel Group steps up EMEA expansion

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Wyndham Hotel Group steps up EMEA expansion

Wyndham Hotel Group is stepping up expansion in the Europe, Middle East and Africa (EMEA) region this year with a pipeline of 50 hotels on top of 38 opened in 2015.

The 2016 total will bring an additional 10,600 rooms to the company’s portfolio of 440 properties in EMEA.

Expansion includes the introduction of the first of 10 Super 8 hotels in Germany with a property in Munich.

Germany has risen to become Wyndham’s fourth largest global market in the last two years with more than 100 hotels.

The hotel welcomes teenagers up to 17 years old to sleep for free in their parents’ room. Pets are also catered for. A second Super 8 will follow in Munich in September.

The group says it is capitalising on the growing global middle class and the democratisation of travel to develop a new wave of upscale, midscale and economy hotels across EMEA.

Regional president and managing director, Dan Ruff, said: “We’re investing in the region at a phenomenal pace and this includes more than doubling our resources as close to the business as possible with regional offices in New Delhi, London, Berlin, Dubai and Istanbul.

“We enjoyed unprecedented growth last year and our outlook for 2016 remains just as strong.”

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