Bristol airport is gaining a 24/7 coach service with connections throughout the southwest region.
The South West Falcon service will run a £2.5 million fleet of eight coaches equipped with free Wi-Fi.
The service starts on February 14 running between Plymouth, Exeter, Taunton, Bristol airport and Bristol city centre with 19 journeys a day, seven days a week.
The aim is to provide a cost-effective alternative to the train with adult return fares starting at £7.50 while £5 return journeys anywhere along the route will be available for under 25s and OAPs.
All journeys will cost £1 for a two-week introductory period.
Bob Dennison, managing director of Stagecoach South West, which is to run the service, said: “Falcon is a bold new step in making it easier for people to travel across the region.
“It’s a ‘round the clock’ service between the main towns and cities across the south-west plus Bristol airport.
“I am confident this new 24/7 connection will prove extremely popular with commuters, university students, shoppers, day trippers and, of course, holidaymakers flying from Bristol.”
The airport’s commercial manager for ground transportation, Liz Macnaughton, said: “We are committed to working with transport partners on improving surface access to the airport now and in the future.
“This is the first time a service will be available to customers from Plymouth, Exeter and Taunton and I am sure it will be a success.”