The rapid expansion of easyHotel is continuing with plans for a second ‘super budget’ property in Amsterdam.
The company today disclosed that its Benelux franchisee had purchased a property on Arena Boulevard in Amsterdam to convert into a 131-room hotel.
The hotel will be next to the Ajax Amsterdam stadium and close to the Ziggo Dome Amsterdam Arena, which has a seating capacity of 17,000, and the Heineken Music Hall which attracts 600,000 visitors a year.
Conversion is underway and the hotel is expected to open by the end of the year.
The 80-room easyHotel Amsterdam City Centre South opened in 2011 and is one of top performing hotels in the network.
Chief executive Guy Parsons said: “Amsterdam is an extremely attractive market for us and this hotel will be a great addition to the easyHotel portfolio.
“With the development of this hotel and the 107-room easyHotel in Brussels, our Benelux franchisee is set to add 238-rooms to the easyHotel network within the next 12 months and continues to seek to identify good sites for further hotels in the Benelux region.”
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