A new industry team has been established by easyJet to drive more business travel sales through travel management companies.
The budget airline aims to enhance its partnerships with the corporate travel sector, which now represents more than 20% of its carryings.
Head of industry, Iain Withers, is to lead the initiative with team-members located in strategic markets across Europe.
The plan is to focus on product awareness, stakeholder engagement, distribution simplicity and driving growth of seat sales to corporate customers through TMCs, according to the carrier.
Head of business, Anthony Drury, said: “EasyJet was one of the first low-cost airlines to engage the trade and has worked with TMCs for more than five years.
“We continue to evolve our TMC offering to ensure that the sector has the tools, knowledge and dedicated support to continue to support our mutual corporate clients and their travellers with their travel investment.
“This new team will take a consultative approach and work with TMC partners to support business customers and travellers.”
He added: “In addition to the new team a selection of new enhancements for TMC customers, including an online training academy for point-of-sale agents, improved customer service offerings and greater support on the ground, will be launched.”
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