A $450 million ship renovation plan has been unveiled by Princess Cruises.
The aim is to build on the Carnival Corporation-owned brand’s ‘Come Back New Promise’ proposition.
The line wants to inspire passengers to return and introduce cruising to their family and friends.
But few details were disclosed, other than plans for a “multi-year product innovation and cruise ship renovation campaign that will continue to enhance the line’s onboard guest experience.”
The company added: “More announcements about ship renovations, entertainment and accommodations, in association with the Come Back New Promise campaign, are on the horizon and sure to bring Princess Cruises offerings to new heights.”
President, Jan Swartz, said: “The Come Back New Promise differentiates our approach to cruising and offers our guests enriching vacation experiences by connecting them with each other, nature and different cultures in a new way.
“Our promise is to provide guests transformative moments designed to inspire them to discover the world and themselves, ultimately allowing us to declare that a cruise isn’t good enough unless you ‘come back new.’”
The line has already announced a tie-up with Australian celebrity chef Curtis Stone with a new speciality restaurant on some ships, 44,000 new beds to be installed by 2018 and the introduction of Salty Dog gastropubs on selected vessels.
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