P&O Cruises and Cunard have appointed Shane Riley as director of retail partnerships.
Riley joins from sister brand Princess Cruises but has worked for Carnival UK since 2010.
The lines have also appointed Nathaniel Sherborne as director of national partnerships.
The duo join Natasha Richardson, director of sales operations, and vice president of sales Alex White.
White said: “The vision is to have an industry-leading sales team to drive growth and profitability and I’m confident with the appointment of the senior leadership team we have the knowledge, experience, relationships and drive to excel beyond this.
“Both appointments will give greater distinction between retail and national accounts, providing vision, direction and leadership to the sales team to develop and implement a separate UK retail sales strategy and a national travel agents partnerships sales strategy, with regional support.”
Riley will be responsible for multiples and miniples while Sherborne will work with national agent partners such as online travel agents, call centres, cruise specialists and tour operators.
Sherborne has been with Carnival UK since 2007 when he joined the company’s commercial graduate scheme.
He gained experience in the commercial, trading and sales operations, and was most recently senior sales manager with responsibility for new business and onboard sales.
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