Agents are being encouraged to back a two-week Abta campaign to encourage the early booking of this year’s holidays.
The third annual ‘Earlybird’ promotion kicks off on Monday, supported by targeted online advertising particularly aimed at reaching influential family bloggers.
The campaign features an ‘Earlybird’ hub on Abta.com with tips and advice on booking early, alongside a new interactive booking map which will showcase holiday offers that members can promote on Twitter using the #ABTAearlybird hashtag.
Marketing material has been created for members to share on digital channels including a new infographic with statistics on early bookings.
Abta members will also receive simple instructions on how to include their deals on the interactive booking map.
A ‘travel with confidence’ print and online advertising campaign will run simultaneously, highlighting why holidaymakers should ‘Look for the Logo’ and book with an Abta member, which has been appearing in print and digital media since December 27.
Head of brand and business development, Victoria Bacon, said: “We are delighted to be running our Earlybird campaign for a third year.
“It has proved popular with members and holidaymakers in previous years.
“We know that 73% of people feel more confident booking with an Abta member and we hope that the #ABTAearlybird campaign will help provide useful booking advice and support a busy sales period.
“We encourage all members to get involved and use this opportunity to tell customers about the support, protection and expertise that their Abta membership offers.”
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