The final four-day World Travel Market in London this month drew 49,275 participants, according to unaudited figures, with 30,344 of that number made up of visitors to the event.
The number of qualified buyers attending declined slightly from 9,132 in 2014 to 9,126 this year. There were 4,600 exhibitors and 2,768 members of the media.
More than 1.1 million on-stand connections took place over the four days, which are said to have led to over £2.5 billion in industry deals being negotiated and signed.
Good attendance levels came despite the backdrop of transport concerns due to a strike on the Docklands Light Railway, and disruption of flights due to foggy weather.
The new-look WTM 2016 will be a three-day event running from November 7-9 at ExCeL, London.
WTM London senior director, Simon Press, said: “WTM London 2016 will see more content moved on to the exhibition floor further increasing networking opportunities between exhibitors, buyers, visitors and media.
“The WTM international press centre moves from the Platinum Suites on to the exhibition floor to increase the networking opportunities between exhibitors and the international media in attendance.
“We have listened to participants and made the event three days ending with the hugely-popular WTM Festivals on the final evening. The press centre will be located on the exhibition floor alongside a new amphitheatre.
“Further new additions to WTM London 2016 will be announced throughout next year.”
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