Hen and stag party specialist Red7 is considering selling through the trade as it unveils new branding and a revamped website.
The Brighton-based operator is also expanding its portfolio with the introduction of three new destinations and an increased focus on the wider group travel market including birthday weekends and family breaks.
Former Club 18-30 managing director Teresa Nicholson, who is now managing director of Red7, said the rebrand would allow the operator to assess its strategy, including the option of selling through third-party agents for the first time.
She said: “This is a very exciting time for Red7 and we are looking forward to launching the new brand and developing the business as we enter 2016.
“With figures revealing marriage is rising again after years in decline, we aim to take advantage of this as more people are booking hen and stag parties.”
Sara Rowland, head of brand and marketing, added: “We have over 32 years’ experience of organising market-leading hen and stag parties so we are excited to apply our specialist skills and knowledge in helping customers organise other group holidays.
“We are confident the new brand and services on offer will appeal to stag and hen party customers and those looking to book an exclusive group getaway.”
As part of the rebrand, Red7 has introduced a new website, logo and the strapline “Serious about Fun”. The three destinations added to the portfolio are Corfu, Zante and Lisbon.
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