Brand USA hopes an IMAX big-screen promotional film on the country’s national parks will reach a global audience of 10 million after opening in the US in February.
The Brand USA campaign will mark 100 years since the foundation of the National Park Service.
The film features a voiceover by Robert Redford and music from Bruce Springsteen (pictured) and showcases the scenery, sites and activities on offer in the parks, including some of those less well known.
MacGillivray Freeman Films, the film-maker behind the movie Everest, shot footage at more than 400 locations in making the film.
More than 3,500 delegates at last week’s Expedia Partner Conference in Las Vegas got a sneak preview.
Tom Garzilli, Brand USA senior vice president of global partner marketing, told the conference: “Our goal is to get to 100 million annual tourists by 2021.
“We are working with theatres globally on events to get as many views as we can and hoping to get 10 million global viewers over the next three years.”
The Brand USA campaign will target 30 countries following the domestic launch on February 12.
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