French hotel operator Accor says it is on track to grow its UK room stock by 30% by 2017 as it opened its 30,000th room in the country.
Operator of brands such as Mercure, Novotel and Sofitel, AccorHotels hailed a successful 2015 as it targeted growth in key markets globally.
Its most recent deal in the UK saw it take on the 1,617 rooms in the Amaris Hospitality brand’s 11 properties under and commercial agreement.
The firm said it has seen significant growth from its leading midscale brands while also increasing its footprint in the upscale and budget segments.
It claimed “the relaunch of its powerful distribution network, market changing digital and technical offering as well as a wide range of digital solutions across its brand websites during the year has also proved an attractive proposition”.
Thomas Dubaere, managing director AccorHotels UK & Ireland said: “2015 has been a year of momentum for AccorHotels, we have signed a significant number of rooms standing now at 30,000 in the UK and are well on track to increase the number of rooms by over 30% by 2017, building our presence in this important region for the group.
“Our leading brands, strong regional network, flexible approach to properties and locally inspired designs as well as our leadership position across all segments of the market demonstrate the attractiveness of our brands, ensuring we are the best option for all our partners as we continue to push towards our target of 40,000 rooms in the UK and Ireland.”
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